A boutique marketing and dialogue design consultancy to help your brand make an entrée.
Services
Brand Positioning & Strategy
Establish relevance and differentiation by establishing a clear brand platform. Define frameworks to communicate your value proposition and connect with consumers.
Freelance Projects
Leverage fractional marketing support for specific project needs. Everything from partnership management to strategic oversight.
Social Media & Content Strategy
Reach your consumers where they are and build an engaged community through compelling content. Maximize the platforms you use by understanding your target audience and how to reach them.
Marketing Consultation
Audit and improve current strategies in market or consultation for projects in the briefing phase.
About Alison
I have spent a majority of my 10+ year career marketing lifestyle products and services, particularly in the hospitality space. I am passionate about fostering connections between people, brands and experiences.
The name entrée is the perfect double entendre. I chose the name as a nod to my past experience and because to me an entrée is a connection. An entrée, at the core, is an entrance, an important part of establishing a rapport with someone and building trust as a brand.
I started my career agency side focused on building community through social media for brands like Marriott, United Airlines and Mercedes-Benz.
As a self proclaimed foodie, I went brand side to work at OpenTable where I directed international and domestic campaigns across the funnel. I most recently led the brand team for Caviar, the premium food delivery service by DoorDash. At Caviar I oversaw marketing partnerships and cross functional brand campaigns to aid in acquisition and retention.
I am a consumer-first marketer who is always looking for ways to drive business impact through strategic content and community building. I will work with you to develop a brand story that fosters engagement and loyalty. It’s time to make an entrée.
